This year's colour? Yes, we have it.

We have had “Greenery”. Now Ultraviolet is the colour of the year for 2018. The colour of seduction, penitence and priestly robes raises controversial discussions. How does this colour match this time of our lives? To what extent do purple and indigo fit in with the fashion trends and design styles of 2018? And who actually decides anyway?

American Colors is the only company which can answer this question. The name will no doubt be familiar to everyone associated with the industry. The decision is facilitated by an affiliated research institute as to which snapshot will offer a strategic direction in terms of colour in the world of trends and design.

How ultraviolet you are, how ultraviolet you feel, think or act…. that’s up to you, isn’t it? Maybe you’ll fall in love with one of our ultraviolet shades. Come here for some inspiration through the colour purple.