{"id":10673,"date":"2023-08-08T10:38:45","date_gmt":"2023-08-08T08:38:45","guid":{"rendered":"https:\/\/dev.barth-seiden.de\/?post_type=story&#038;p=10673"},"modified":"2026-08-09T19:54:59","modified_gmt":"2026-08-09T17:54:59","slug":"a-new-design-for-a-long-established-company","status":"publish","type":"story","link":"https:\/\/www.barth-seiden.de\/en\/stories\/a-new-design-for-a-long-established-company\/","title":{"rendered":"A new design for a long-established company"},"content":{"rendered":"<style>.kb-row-layout-id10673_6fe427-35 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10673_6fe427-35 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10673_6fe427-35 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id10673_6fe427-35 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10673_6fe427-35 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id10673_6fe427-35 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10673_6fe427-35 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10673_c0bd6b-97 > .kt-inside-inner-col,.kadence-column10673_c0bd6b-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_c0bd6b-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_c0bd6b-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_c0bd6b-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_c0bd6b-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_c0bd6b-97{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_c0bd6b-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_c0bd6b-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_c0bd6b-97\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Corporate DNA<\/h2>\n\n\n\n<p class=\"has--font-size wp-block-paragraph\">It is essential to understand a company before you can give it a logo, a font, a colour \u2013 in short a uniform design. What does the company do? What can it do? What does it sell? All the employees embarked on a journey back to the past and into the future with the Berlin-based design agency DLC. Common goals were formulated, target markets were analysed, possible strategies were devised and developed, and various ideas were put forward along the way. Naturally, the aim was for the new corporate design to reflect the long history of the company without coming across as stale and outmoded. A \u201cfresh start\u201d for the company now in the capable hands of the third generation.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column10673_dd5a25-c4 > .kt-inside-inner-col,.kadence-column10673_dd5a25-c4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_dd5a25-c4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_dd5a25-c4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_dd5a25-c4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_dd5a25-c4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_dd5a25-c4{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_dd5a25-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_dd5a25-c4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_dd5a25-c4\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2020\/01\/seiden-sortiment-1024x683.jpg\" alt=\"Seiden Sortiment\" class=\"wp-image-16743\" srcset=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2020\/01\/seiden-sortiment-1024x683.jpg 1024w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2020\/01\/seiden-sortiment-600x400.jpg 600w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2020\/01\/seiden-sortiment-300x200.jpg 300w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2020\/01\/seiden-sortiment-768x512.jpg 768w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2020\/01\/seiden-sortiment.jpg 1348w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id10673_6d5393-b9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10673_6d5393-b9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10673_6d5393-b9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10673_6d5393-b9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10673_6d5393-b9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10673_6d5393-b9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10673_6d5393-b9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10673_c95a26-3f > .kt-inside-inner-col,.kadence-column10673_c95a26-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_c95a26-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_c95a26-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_c95a26-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_c95a26-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_c95a26-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_c95a26-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_c95a26-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_c95a26-3f\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Showing the way<\/h2>\n\n\n\n<p class=\"has--font-size wp-block-paragraph\">Although the company had never had a logo, there were still calls for a figurative mark. The Silk Mark \u2013 recognised as a universal symbol of the quality of silk \u2013 was taken as a basis for the development of a new word and design mark. The logo symbolises the origin of silk. It all began, and it still all begins, with one thread \u2013 the beginning of every yarn and every fabric. The figurative mark is a connecting element, forming part of the name and also standing alone.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10673_b52ee0-f8, .wp-block-kadence-advancedheading.kt-adv-heading10673_b52ee0-f8[data-kb-block=\"kb-adv-heading10673_b52ee0-f8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10673_b52ee0-f8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10673_b52ee0-f8[data-kb-block=\"kb-adv-heading10673_b52ee0-f8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10673_b52ee0-f8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10673_b52ee0-f8[data-kb-block=\"kb-adv-heading10673_b52ee0-f8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading10673_b52ee0-f8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10673_b52ee0-f8\">Due acknowledgement of the Hanseatic credentials and the associated merchant tradition was also included in the design brief. Red and gold \u2013 already familiar to customers and business partners as the signature colours \u2013 were to be retained and reflect the traditional Far Eastern character and the relations nurtured by Barth &amp; K\u00f6nenkamp with its producing countries. All revamped, however, and packaged in a new and contemporary wrapper<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id10673_e81b81-fd > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10673_e81b81-fd > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10673_e81b81-fd > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10673_e81b81-fd > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10673_e81b81-fd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10673_e81b81-fd > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10673_e81b81-fd alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10673_3f6b84-3a > .kt-inside-inner-col,.kadence-column10673_3f6b84-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_3f6b84-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_3f6b84-3a > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_3f6b84-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_3f6b84-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_3f6b84-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_3f6b84-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_3f6b84-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_3f6b84-3a\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"760\" src=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/muster4.jpg\" alt=\"\" class=\"wp-image-22143\" srcset=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/muster4.jpg 1900w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/muster4-600x240.jpg 600w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/muster4-300x120.jpg 300w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/muster4-1024x410.jpg 1024w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/muster4-768x307.jpg 768w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/muster4-1536x614.jpg 1536w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id10673_f9a48a-de > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10673_f9a48a-de > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10673_f9a48a-de > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id10673_f9a48a-de > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10673_f9a48a-de > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id10673_f9a48a-de > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10673_f9a48a-de alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10673_4199e7-96 > .kt-inside-inner-col,.kadence-column10673_4199e7-96 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_4199e7-96 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_4199e7-96 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_4199e7-96 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_4199e7-96 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_4199e7-96{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_4199e7-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_4199e7-96 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_4199e7-96\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"1182\" src=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/visitenkarte-1.jpg\" alt=\"\" class=\"wp-image-9720\" srcset=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/visitenkarte-1.jpg 1860w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/visitenkarte-1-600x381.jpg 600w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/visitenkarte-1-300x191.jpg 300w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/visitenkarte-1-1024x651.jpg 1024w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/visitenkarte-1-768x488.jpg 768w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/visitenkarte-1-1536x976.jpg 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column10673_01f878-70 > .kt-inside-inner-col,.kadence-column10673_01f878-70 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_01f878-70 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_01f878-70 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_01f878-70 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_01f878-70 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_01f878-70{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_01f878-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_01f878-70 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_01f878-70\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/preisliste-1-1024x651.jpg\" alt=\"\" class=\"wp-image-9682\" srcset=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/preisliste-1-1024x651.jpg 1024w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/preisliste-1-600x382.jpg 600w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/preisliste-1-300x191.jpg 300w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/preisliste-1-768x488.jpg 768w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/preisliste-1-1536x977.jpg 1536w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/preisliste-1-2048x1303.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column10673_2f15c1-ef > .kt-inside-inner-col,.kadence-column10673_2f15c1-ef > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_2f15c1-ef > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_2f15c1-ef > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_2f15c1-ef > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_2f15c1-ef > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_2f15c1-ef{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_2f15c1-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_2f15c1-ef > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_2f15c1-ef\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"635\" src=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/buk-logo-stamp-web-1.jpg\" alt=\"\" class=\"wp-image-9679\" srcset=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/buk-logo-stamp-web-1.jpg 1000w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/buk-logo-stamp-web-1-600x381.jpg 600w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/buk-logo-stamp-web-1-300x191.jpg 300w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/buk-logo-stamp-web-1-768x488.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column10673_c64dba-07 > .kt-inside-inner-col,.kadence-column10673_c64dba-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_c64dba-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_c64dba-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_c64dba-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_c64dba-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_c64dba-07{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_c64dba-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_c64dba-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_c64dba-07\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1860\" height=\"1182\" src=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/complimentcards-4.jpg\" alt=\"\" class=\"wp-image-22113\" srcset=\"https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/complimentcards-4.jpg 1860w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/complimentcards-4-600x381.jpg 600w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/complimentcards-4-300x191.jpg 300w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/complimentcards-4-1024x651.jpg 1024w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/complimentcards-4-768x488.jpg 768w, https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2018\/03\/complimentcards-4-1536x976.jpg 1536w\" sizes=\"auto, (max-width: 1860px) 100vw, 1860px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id10673_b904a8-06 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id10673_b904a8-06 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id10673_b904a8-06 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id10673_b904a8-06 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id10673_b904a8-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id10673_b904a8-06 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id10673_b904a8-06 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column10673_57bdd3-da > .kt-inside-inner-col,.kadence-column10673_57bdd3-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column10673_57bdd3-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column10673_57bdd3-da > .kt-inside-inner-col{flex-direction:column;}.kadence-column10673_57bdd3-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column10673_57bdd3-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column10673_57bdd3-da{position:relative;}@media all and (max-width: 1024px){.kadence-column10673_57bdd3-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column10673_57bdd3-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column10673_57bdd3-da\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">A new broom sweeps clean<\/h2>\n\n\n\n<p class=\"has--font-size wp-block-paragraph\">After a three-month design process, the new business stationery was brought out. The revised design was also incorporated in the recently revamped website, making its online appearance along with the presentation of the entire Barth &amp; K\u00f6nenkamp range in an extensive product catalogue.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10673_5ee239-aa, .wp-block-kadence-advancedheading.kt-adv-heading10673_5ee239-aa[data-kb-block=\"kb-adv-heading10673_5ee239-aa\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10673_5ee239-aa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10673_5ee239-aa[data-kb-block=\"kb-adv-heading10673_5ee239-aa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10673_5ee239-aa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10673_5ee239-aa[data-kb-block=\"kb-adv-heading10673_5ee239-aa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading10673_5ee239-aa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10673_5ee239-aa\">Interesting stories, background information on the subject of silk and on the Bremen-based trading company are included for good measure and to arouse curiosity.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading10673_60d43c-80, .wp-block-kadence-advancedheading.kt-adv-heading10673_60d43c-80[data-kb-block=\"kb-adv-heading10673_60d43c-80\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading10673_60d43c-80 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading10673_60d43c-80[data-kb-block=\"kb-adv-heading10673_60d43c-80\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading10673_60d43c-80 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading10673_60d43c-80[data-kb-block=\"kb-adv-heading10673_60d43c-80\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading10673_60d43c-80 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading10673_60d43c-80\"><strong><strong>Tradition dating back to 1885 but now in a new guise!<\/strong><\/strong><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When Barth &#038; K\u00f6nenkamp was taken over by Caspar Schalk, it was time for a new corporate image. Or rather, it was time to develop the brand and the core business. The logo, the letterhead, the image \u2013 in short the corporate identity \u2013 were all in need of a contemporary makeover. A new corporate design was needed \u2026<\/p>\n","protected":false},"featured_media":16646,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":""},"class_list":["post-10673","story","type-story","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.barth-seiden.de\/wp-content\/uploads\/2020\/01\/ein-neues-design-fuer-ein-alteingessenes-haus-1024x683.jpg",1024,683,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/www.barth-seiden.de\/en\/wp-json\/wp\/v2\/story\/10673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.barth-seiden.de\/en\/wp-json\/wp\/v2\/story"}],"about":[{"href":"https:\/\/www.barth-seiden.de\/en\/wp-json\/wp\/v2\/types\/story"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.barth-seiden.de\/en\/wp-json\/wp\/v2\/media\/16646"}],"wp:attachment":[{"href":"https:\/\/www.barth-seiden.de\/en\/wp-json\/wp\/v2\/media?parent=10673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}